Solomon - Professor of Marketing, Saint Joseph's University. On-line Supplement. Social media marketing by Tuten, Tracy L. Tuten, Ph. Format. Covering the social media content that students - and their future employers - need to have, this social media marketing textbook focuses on showing students how social media fits into the marketer&39;s toolbox. 1 Droidworker Shutterstock. 6k views Social Media Marketing Plan for Presentations Ethos3 15. . Tuten shows the changes in the role and meaning of advertising and notes some significant flaws between traditional and online.